Sound familiar? Hertz's strategic investment in Oro Mobility, a platform operating approximately 45,000 automotive vehicles, signals something bigger than traditional vehicle rentals. The real opportunity is connecting the entire vehicle lifecycle. Fleet management. Technology. Maintenance. Financing. Marketplace distribution. Consumer protection. And ultimately, vehicle ownership. That's
Only 14% of consumers say borrowing for a major purchase is acceptable today. Discover how RV dealers can use professional rentals to generate revenue, improve fleet utilization and develop future buyers. When Buyers Resist the Loan, Don't Lose the Customer. New consumer research shows just 14% of Americans
Dealers and manufacturers left the 2026 Elkhart Open House facing another challenging retail environment. But if consumers still want RV experiences, the next growth opportunity may be less about moving inventory faster—and more about making each asset work harder. Elkhart RV Open House 2026: Why RV Dealers Should Focus
RV shipments fell 16.4% in August, yet more than 43,000 consumers still came to America's Largest RV Show. The opportunity for dealers and manufacturers may be creating another transaction between consumer interest and RV ownership. The RV Industry May Not Have a Demand Problem. It Has
New data reveals a growing disconnect between demand for outdoor experiences and the economics of buying a new RV. For dealers and manufacturers, rental may be the missing bridge between interest and ownership. Camping demand remains strong while new RV shipments decline. See why RV rentals, dealer rental fleets and
New RV travel data shows three-to-six-night rentals dominate demand. See why RV dealers, fleet managers, rental managers, and RV rental companies should focus on weekend fleet utilization and rental revenue. The RV industry often measures rental opportunity by long vacations. New travel data suggests the bigger opportunity
Labor Day 2026 offers another clear signal that the way consumers access RVs—and other motorized assets—is changing. For decades, much of the RV industry has been organized around one primary transaction: Sell the RV. But consumer behavior is changing. Labor Day 2026 gave the industry another strong reminder.
The consumer did not disappear. The owner did. For decades, much of American retail was built around a simple assumption: If someone wanted to consume something, eventually they would buy it. A car. A house. A movie. A boat. An RV. A motorcycle. A vacation property. Ownership was the destination.
RV Travel Is Strong. OEM Shipments are Down. Ownership desire Is Declining. Dealers Need a Rental Strategy. RV shipments are down, but Americans are still traveling. The opportunity is moving from ownership alone toward access, rentals, experience, and the complete customer lifecycle. There are times in every industry when two
They are choosing Experience over Ownership. The RV industry has spent decades talking about ownership. But some of the most important growth opportunities ahead may come from travelers who aren’t ready to buy an RV yet — but absolutely want the experience. Two trends in particular should have the attention
There is something timeless about packing up the family, loading the RV, and heading toward the open road. For generations, RVing has represented one of the most authentic versions of the American dream — the freedom to explore, the ability to slow down, and the opportunity to reconnect with family, friends,
As the RV industry moves into 2026, one of the strongest indicators of long-term growth isn’t coming from RV manufacturers alone—it’s coming from America’s highway infrastructure. Across the country, fuel stations, travel centers, and highway service hubs are investing heavily in RV-friendly upgrades. These